BASA Ventures is a distribution company that distributes physical and virtual products across multiple routes to market in South Africa. ​ BASA’s predominant focus is its exclusive partnership with the mobile network, Cell C. This partnership allows for the distribution of prepaid SIM cards, postpaid contracts, and small to medium enterprise solutions for businesses. ​ It also allows for the distribution of prepaid airtime and leveraging the relationship to develop and distribute MVNO-type products. ​

Since its inception in 2018, BASA Ventures has distinguished itself through a comprehensive and differentiated product offering that ensures relevance in the market, drives acquisition and usage, and minimizes churn. ​ BASA’s core focus is on the empowerment of unemployed individuals within various communities in South Africa. ​